Colgate Max White Luminous Toothpaste has a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile.

With its SmartFoam System, it thoroughly cleans everywhere and whitens your teeth.

The whitening toothpaste also helps to keep your enamel strong and gums healthy*, so you know you're protected.

Enjoy a confident, whiter smile when you use this teeth-whitening toothpaste.

*For details about ingredients, please refer to the packaging.